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How does English boost your company’s sales and negotiations?

2025-11-24

Study English

english language school, intelligent method languages, learn english, study languages

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English is no longer a desirable skill but a business imperative. For those responsible for talent training and development, the question is not whether English is important, but: how does proficiency in English directly impact the company’s bottom line?

At bai&by, we know that investing in the language training of people within the organisation is investing in the business growth. A team that masters English in professional contexts not only improves communication, but transforms the company’s ability to generate sales and close successful negotiations.

Breaking down the barriers of “Business English” to boost sales

In business, confidence is the most valuable currency. When the team can speak, negotiate, and present in English fluently and accurately, they project a professional image. This is crucial, as a linguistic misunderstanding can cost us a contract.

Our company courses are specifically designed to improve all your team’s language skills, focusing on real Business English. This includes:

  • Negotiation: Mastering the specific vocabulary to discuss contractual terms, prices and agreements.
  • Sales: Ability to make persuasive presentations, respond to complex objections and manage the relationship with international clients.
  • Internal communication: Improve communication in multinational meetings and in drafting reports or emails.

Direct impact on the income statement.

A team with a good level of English has measurable benefits. Let’s look at the main ones:

  1. Expanding markets: English opens doors to new markets. People in the organisation will be able to contact, present and sell without the need for intermediaries, reducing costs and friction.
  2. Increased conversion rate: The ability to establish a clear, personal connection with international clients in their English significantly increases trust, which translates into a higher volume of business.
  3. Better deals: Negotiating directly in English allows every legal and commercial nuance to be understood, ensuring that the company gets the best possible terms on every deal.

The bai&by’s solution: smart English to reach more markets

bai&by’s company English courses offer an intelligent learning method that adapts to each individual, guaranteeing real and measurable progress for the whole team. We know that time is money in the corporate environment, so we provide flexible and efficient training that allows teams to improve their English without interfering with their daily work responsibilities, as well as facilitating people’s work-life balance

It is time to stop seeing English as an expense and start seeing it as a strategic investment, boosting your team’s language skills. Contact bai&by and let’s talk about how we can customise your company’s English language training plan and guarantee tangible results.

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